Create • Inspire • Journey

by Rachelle Eason


Tinogona…Part 2


Tinogona is a Shona (Bantu people) word and translated through Swahili, it means “It is achievable.”

In a blog last week, I shared a video of me creating a page in my Easenza journal in response to the prompt of Tinogona. You can find that blog by clicking the link below.

Tinogona...It is Achievable Woman

Since writing and filming, I have been thinking even more about Tinogona, a powerful word I have believed in since hearing it over a decade ago. At this challenging juncture in my professional art journey, I have had to chant that mantra over and over. The last week has been especially difficult and I have relied on that mantra to believe, that even though my path looks different than planned, the goal is still achievable.

Voices of Inspiration

While in one of my favorite thinking spots, the shower, an audio reel was playing over and over again in my head. The voices were a mix between Tererai Trent, and Alan Watts.

Tererai Trent

Tererai Trent, who embodies education and women’s empowerment, sprang Tinogona into popularity and is touted with being Oprah’s all time favorite guest. Alan Watts, the British philosopher, was the master of leading people to look at their lives and how they were living them versus how they wanted to live them.

Tinogona...Part 2 Tererai Trent

Ever since seeing Tererai on Oprah in October of  2009, I have had Tinogona dancing around in my head as a mantra in my career. The show aired just as I was making a final decision about opening up a retail pottery studio in a small North Carolina town. I had the experience and the know-how, the vision and the growth plan, but I needed that one last stitch of courage to go forward. Hearing Tererai’s story and believing in the power of Tinogona led me to the confidence I needed. We opened Art Blooms the day after Thanksgiving in 2009. 

Over the next four and a half years, the studio grew and the vision expanded. Although we closed in 2014 for family reasons,  I consider it my greatest achievement to date. And, honestly, I miss it terribly.

I do believe that Tererai’s story inspired me in so many ways during my Art Blooms days and I applaud what she has done and continues to do to empower women around the world.

Alan Watts

I can’t remember how Alan Watts came on my radar. I believe it was sometime during graduate school in the late 1980’s. He passed away in 1973 but his words were captured on audio tapes he made for years before his passing.

Tinogona...Part 2 Alan Watts

Alan Watts was able to take Eastern philosophies and apply them to our Western world in a way that made all who listened to him reflect on the true meaning of their lives. I often played his audio tapes during the adult art journaling classes I taught and, of course, I played them frequently for our children over the last twenty years of homeschooling.

My favorite audio of his is What do you desire? These audios are copyright so I can’t embed any here, but a google search will turn up many choices to listen to, several with fabulous images. It is one of his most motivational speeches and it really makes me stop, think, and then keep plowing forward.

Circle Back

My thoughts have circled around to a realization that there are three essential elements to achieving; to Tinogona.

1. Effort
2. Will
3. Support

Tinogona...Part 2 Vase Small Classics
Make or Break…

These three elements encompass many details that make or break reaching the level of achieving desired outcomes.

Effort is not for the faint of heart. Most entrepreneurs say they spend 100 hours of week building their business so they don’t have to work 40 hours for someone else. I clock in at a minimum of 104 hours each week. But that is not how I define effort.

I believe effort is taking action on the small stuff in addition to the flashy big stuff. An example in my case is getting up at midnight and retaking that one millionth photo of my journal and flowers just to capture the right angle, exposure, and shutter speed. Effort is the extra mile that shapes the journey.

Will is the most exhausting part to me. It is being willing to do almost anything to step forward, which includes being willing to take steps backwards. That’s where I am now.

Will is being willing to pause, pull back, redefine goals, and being willing to change perspectives. Will confronts you physically, emotionally, and right where it hurts the most…self-confidence.

But when you are willing to pause and reevaluate, to pull back and change perspective, it means you are willing to continue to accept the challenges you face. Tinogona becomes that much sweeter when you have conquered obstacles along the way.

Support is the essential element that you have least control over. When you can muster up enough effort to take action, continuous action, to chase your goals and realize your dreams, support makes you feel like you can soar.

Support is more than encouragement. Support is actionable in itself and the most beneficial support is the kind that comes with no strings attached. Just like dogs have a sense about people who are fearful of them, people can sense the difference between authentic support and hollow words of encouragement.

Effective support means others have a vested interest in your success. They truly care about you, are patient with you, and take actionable steps along side you throughout the journey. They are ambassadors of your vision, sharing your purpose with others. Support is the grassroots movement that grows your reach.

Tinogona...Part 2 Rachelle Warrior

Even though my current challenges revolve around refocusing my business to online sales of my Eco-stained Journals, Stationery, and Wall Decor, I think Tinogona applies to all of us at different phases in our lives.

It also has gotten me thinking back to how much teaching has been a part of my life. I took a sabbatical from teaching over the last three years as I adjusted to being an invited artist to Disney. There just wasn’t enough time to prep for and show at EPCOT and Animal Kingdom festivals and still travel to teach multi-day workshops. However, thinking about Tinogona makes me think about my greatest feeling of achievement comes when I inspire others. Just look at these faces…

Tinogona...Part 2 Teaching Collage

You may be seeing a little blurb on Facebook and Instagram in the near future about me looking for venue suggestions for teaching in the future. ?

Newsletter Subscriber Journal Prompt

In my weekly newsletter today, I shared a journal writing prompt about responding to the three elements I feel are keys to Tinogona. Please message me if you would like a copy of that newsletter and then sign-up to receive future newsletters. They are emailed on Mondays and always include a journal writing prompt.

Etsy Sale


2 thoughts on “Tinogona…Part 2”


    Knowing your strength & determination, it is all achievable. I know you will reach your goals. You can take baby steps & turn them into giant steps because of what’s in your heart. You ride each bump of life with ease & keep going. Don’t ever stop! Beautiful work!
    Love, Mom

    1. Thank you, Mom! I am not sure about riding each bump with ease and I think I have caused more bumps in the road than the parts I’ve paved. You, once again, are my strength! I love you!

Comments are closed.


Rachelle Eason

Rachelle Eason is an artist, inspirer, wanderer, and writer by nature. When she is not creating eco-stained artwork, journals, and stationery, she can be found on white sand beaches in the Florida sun, writing about her life and experiences, savoring a luscious piece of dark chocolate, or scoping out vegan food at her favorite local restaurants.

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